The text content of packaging and decoration mainly includes the following aspects:
Basic text: packaging number, product name and name of the producing company. It is generally arranged on the main display surface of the company, and the name of the manufacturer can also be arranged on the side or the back. The name of the brand is generally standardized to help establish a product image. The name text can be decorated and changed.
Information text: Data words include product composition, capacity, model, specifications, etc. The layout is mostly on the side of the package, on the back, it can also be arranged on the front. Design to use printed fonts.
Caption: Explain product use, usage, maintenance, precautions, etc. The text should be concise and the font should be printed. Generally not arranged on the front of the package.
Ad Text: This is a promotional text that promotes the characteristics of the content. The content should be honest, concise, lively, and deceptive and verbosity. The layout of the content should be changeable. However, ad text is not a necessary text.
First, packaging font design
The Chinese calligraphy font has a very good expressiveness, reflects different character characteristics, and is a vivid language in the design of packaging and decoration.
The printed fonts are clear and easy to interpret, and their application on packaging is more common. The Chinese characters printed on the packaging are mainly used in the old song, black body, comprehensive art body and round black body. Different prints have different styles, and they have a good effect on different product characteristics.
In the packaging and decorating design, the most varied and decorative fonts are used. The form of the decorative body is various, and its changes mainly include changes in appearance, changes in strokes, structural changes, and changes in the image. For different product content should be an effective choice.
In the packaging design, font selection, generally pay attention to the following points:
The style of fonts embodies the characteristics of the content of the content.
Good recognition and readability of fonts, especially the use of calligraphy. In order to avoid the general consumers from reading it, they should be adjusted and improved so that they can be accepted by the public without losing their artistic taste.
Note that the font style of the same name and the same content must be the same.
In addition to the words in packaging design, the packaging of exported goods, or the design of packaging text inside and outside the market, will inevitably involve the use of foreign languages. Among them, pull text involves the most in the packaging. The text is characterized by letters, and twenty-six letters have large and small letters.
Second, packaging text layout design
In addition to font design, packaging text is another important factor in forming a packaging image. Arrangement processing should not only pay attention to the relationship between words and words, but also pay attention to the relationship between the line and the line, the group and the group. The text layout on the package is based on overall considerations in different directions, positions, and sizes. As a result, it is possible to produce a richer variety of variations than the normal book and ad text arrangement.
In addition to the adjustment of thickness, kerning, and area adjustment, the line spacing and kerning must be clearly different. A more standard text layout is generally four-thirds higher than the height of the text.
The basic requirement for packaging text layout design is based on the content of the content, the primary and secondary of the text itself, starting from the overall, grasping the layout of the key. The so-called emphasis does not necessarily mean a certain part, but it can also be a trend or feature of the overall image.
As for the change of arrangement, it can be varied and there is no certain pattern, but it can be divided into the following common types referring to Chapter 2: Horizontal, Vertical, Round, Conformal, Ladder, Staggered Form, form of grass row, form of concentration, form of correspondence, form of repetition, form of pictogram, form of axis, etc. The various forms can be used in combination with each other in addition to being used alone, and more layouts can be developed in the actual layout.
First, the composition of the packaging display surface mainly includes the following:
The relationship between graphics and graphics;
The relationship between graphics and text;
The relationship between text and text;
The relationship between different color blocks;
The relationship between different packaging surfaces;
The relationship between the inside and outside surfaces of the packaging;
The series relationship of different packaging units;
Second, the overall layout of the packaging considerations
Pay attention to the unity of the whole According to the concept, the performance of the main image of the packaging of a certain, there must be a basic pattern and a compositional tone, and then dominate the specific treatment of local components.
Note the ratio of the amount of each local component such as the size of the area, the weight of the color, and the like.
Note that ties such as symmetry, response, rest, occlusion, gradation, styling, and so on.
Attention to the vividness of change There is no unified basis to talk about change, no difference in change is not uniform, the so-called change is to break through the monotony, so that the relationship is full of vitality.
Use differences to achieve artistic effects
Such differences include separation and integration, looseness and tightness, homogeneity and chaos, disconnection and continuity, straightness and curvature, manyness and fewness, positiveness and opposition, cleverness and ignorance, lightness and weight, fresh and gray, light and darkness, and largeness. Small and so on.
The label is a flat element in the packaging and decorating design with a brand name, a product name, a production enterprise, a production date, and the like. In addition to being widely used on packaging containers, some packaging boxes also have applications. Wine, beverages, cosmetics, medical supplies, stationery and other packaging containers are widely used.
Sticker types can be divided into four types: cover, bottleneck, bottle and seal, in addition to hanging and other forms of handling. In the design, the use of graphics, color, text with the site, the number of changes in shape, its changes should be combined with the container's styling characteristics, the general appearance should not be complex, inconvenient to process.
Source: Design House